A brand is the identity of a specific product, service, or business and can take many forms, including a name, sign, symbol, colour combination or slogan.

Branding is used to identitify and differentiate your organisation from others. It encompasses identity and affects the personality of a product, company or service.

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to promote instant public recognition. Logos are either purely graphical or are composed of the name of the organization in a particular font.

Logo and branding design are some of the most difficult services to perfect. The logo is the image that represents an organization and because of this, brands or corporate identities must inspire an immediate customer recognition. For this reason logo design should not be frequent and therefore needs to perfected early on in a companies history.

Designing a good logo and company branding is not a simple task and requires a lot of involvement from your design agency. It requires clear idea about the concept and values of the brand as well as an understanding of the consumer or target group. In logo and branding design the process would be to formulate a concept, create a draft and finalise the concept, including colour and format themes.